General

As Parasol has grown, we’ve learned that even the smallest design details can carry meaning in the newborn stage. Guided by parent feedback, our Size 1 artwork evolved to feel more grounding and universally comforting—reflecting the strength, softness, and steadiness families seek in those earliest days.

2025 didn’t slow down—it accelerated. 
As Parasol marks ten years, founder and CEO Jessica Hung reflects on a year defined by velocity, growth, and grounding lessons. From scaling nationwide at Target to redefining success beyond numbers, this is a story about building with heart in a season that demanded everything.

Why we didn’t settle for “good enough.”
Parasol founder and mom of two, Jessica Hung, shares the personal journey that led to RashShield® Protection—powered by Chamomile Alpha-Bisabolol. A story about sensitive skin, ancient wisdom, and building proactive care right into the diaper.

Diaper rash shouldn’t be part of your baby’s story. Parasol’s new Chamomile RashShield® diapers put a gentle, chamomile-derived alpha-bisabolol topsheet — with 99%+ antimicrobial protection — right against your baby’s skin to help stop rashes before they start. A dual absorbent core, soft breathable backsheet, and flexible leak-guard fit keep even sensitive-skin babies dry and comfy from tummy time to all-night sleep, using clean, totally chlorine-free materials you can feel good about.

Discover RashShield® Protection: thinner diapers, superior dryness. Parasol combines soft, breathable layers with unmatched absorbency, specially designed to keep sensitive skin rash-free and comfortable all day long.

With new tariffs on the horizon (hello, Trump 2.0), many businesses are hiking prices—but not us. At Parasol, we believe parents shouldn’t have to choose between premium quality and affordability. While rising costs and global uncertainty squeeze margins for small brands like ours, our mission stays the same: protect your baby’s sensitive skin with the best diapers and wipes possible, without inflating our prices.

So how do we make it work? Through resilience, creativity, and a relentless focus on what matters most—your family. While big retailers like Walmart and Costco can offset tariff hikes with supplier deals, we rely on smarter operations and deeper community connection.

As a parent-founded brand, we get the pressure of rising costs. We’re right there with you—trying to stretch every dollar without compromising on what our babies deserve. That’s why we're doubling down on value, not markups.

Because premium care should never come with a premium price tag.