General

Discover RashShield® Protection: thinner diapers, superior dryness. Parasol combines soft, breathable layers with unmatched absorbency, specially designed to keep sensitive skin rash-free and comfortable all day long.

With new tariffs on the horizon (hello, Trump 2.0), many businesses are hiking prices—but not us. At Parasol, we believe parents shouldn’t have to choose between premium quality and affordability. While rising costs and global uncertainty squeeze margins for small brands like ours, our mission stays the same: protect your baby’s sensitive skin with the best diapers and wipes possible, without inflating our prices.

So how do we make it work? Through resilience, creativity, and a relentless focus on what matters most—your family. While big retailers like Walmart and Costco can offset tariff hikes with supplier deals, we rely on smarter operations and deeper community connection.

As a parent-founded brand, we get the pressure of rising costs. We’re right there with you—trying to stretch every dollar without compromising on what our babies deserve. That’s why we're doubling down on value, not markups.

Because premium care should never come with a premium price tag.