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Gentle Care, Certified Safe

100% Chlorine-Free Diapers

Please check the report here.

Dermatest Excellence Seal

Dermatest® is an independent dermatological institute which gives you the maximum possible confidence when it comes to products for your skin.

Check out more info here.

Target Clean

An easy way to identify products formulated without specific ingredients you may not want.

Check out info here.

Target Zero

Packaging contains at least 30% post-consumer recycled content.

Check out info here.


As in no unhappy, unconsolable babies. It’s unnecessary and unacceptable to compromise baby’s well-being.


As in a more highly engineered, more absorbent, more considered, more empathic diaper design and nurturing products that put baby’s well-being first.


As in revolutionary, super-soft fabrics with RashShield® protection that instantly wicks moisture away from baby’s sensitive skin to prevent the most common cause of diaper rash.


As in the red, scratchy, irritating, tear-causing, sleep-depriving, sensitive-skin condition that other diapers enable.