Meet the Pure White Collection

Last September, we asked our community a simple question: what could be better? 

The answers were incredibly helpful. While most families love our signature designs, about 25% of you asked for something even more minimal: a completely white diaper. So we made it.

Why Pure White?

To get the look you wanted, we removed the wetness indicator. We know some parents love that visual cue, but for this collection, the minimal look won. In our Signature Designs, the wetness indicators we use are safe and never touch baby's skin.

If you're used to checking the indicator, most families find their natural routine (changes during feedings, naps, and bedtime transitions) works seamlessly without it. The dual-core keeps babies comfortable and dry, so you can follow your family's rhythm.

Here’s what you’ll notice instead: clear sizing details on the front tab, along with new “Size Up” indicators that help parents see when it’s time for the next size based on baby’s fit.

The Pure White Collection is now available in Sizes 3 and 4 for existing and new subscribers. Same up-to-four-cups absorbency, same RashShield® Protection, same overnight performance, just a cleaner look. Additional sizes will be added based on the continued feedback of the parents who use them every day.

And don’t worry: our Signature Designs aren’t going anywhere, they’re still available everywhere you buy Parasol.

Finding Just the Right Diaper Fit

With any diaper, fit is what prevents leaks. Our Pure White Collection includes front tab guides that show where the tabs should land when the size is right. If they're stretching past that zone, it's time to size up. You can also check that the leg cuffs are fully pulled out (not tucked in) and the waistband sits snugly without pinching or gaping.

Every baby's body is different, and the Size-Up guide is meant to be helpful, not as a strict rule. If your baby's leaking but hasn't hit the guide yet, go ahead and size up. If they've passed the guide but the diaper still fits well with no leaks, you're fine staying put. Use it as a heads-up to check fit proactively, not as the final word.

Need more fit advice? Here's a simple guide.

The Quest for the Perfect Paper Bag

The conversation last September didn't stop at the diaper design: we also heard you want paper packaging instead of plastic. We want that, too.

Building a paper bag that meets the Parasol Standard is no small feat. It needs to stay sealed for medical-grade sanitation, survive shipping without tearing, and hold up during high-speed production. We’re really close, and once it passes our final testing, you’ll be the first to know.

What’s Next

Innovation at Parasol isn't about what we think sounds good. It’s about what actually helps your family each day. Thank you for providing the honest feedback that allows these products to evolve and grow alongside your little ones.

The Pure White Collection is now available for your next delivery. We can't wait to hear what you think.

Parent Questions, Answered

Is Pure White dermatologist-tested?

Yes. Pure White Diapers are Dermatest® Certified "Excellent" and OEKO-TEX® STANDARD 100 certified, meaning every material has been independently screened for harmful substances and tested on sensitive skin.

How long can Pure White Diapers last overnight?

They're built for overnight. The dual-core locks away up to four cups of liquid, same as our signature line. For best results, make sure you've got a snug fit before bed and check the front tab guide to confirm you're in the right size.

Is absorbency the same as the Signature Designs?

Yes. Same dual-core technology, same overnight performance. The only difference is the design.

How do I know if it fits correctly?

Check three things: the front tab size-up guide (tabs should land in the guide zone, not stretch past it), leg cuffs fully pulled out (not tucked in), and waistband snug without pinching or gaping.

My baby reached the size-up indicator but isn't leaking. Should I size up?

Not necessarily. The indicator is a helpful heads-up, not a hard rule. If the fit is good and there are no leaks, you're fine to stay in that size.

My baby is leaking but hasn't reached the size-up indicator. Should I size up?

Yes. Leaks usually mean it's time for the next size, regardless of where the tabs land. Try sizing up.

How do I know when to change without a wetness indicator?

Most families find changing based on their natural routine works just fine: at feedings, before naps, and before and after bed. The dual-core locks moisture away from skin, so babies stay comfortable longer. If you're used to checking the indicator, just give it a week or two to adjust.

Does Pure White use the same RashShield® Protection?

Yes. Same alpha-bisabolol topsheet, same 99%+ antimicrobial protection, same Dermatest® certification. Just a different, more minimal look.