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Our 2020 Sendoff

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Author, podcaster, and philanthropist Nora McInerny says, “We don’t ‘move on’ from grief. We move forward with it.” While most of us have confronted grief in some capacity prior to this year, for many of us this was the first time we’ve dealt with both individual and collective grief on such a massive global scale. 

We’re not therapists or experts on the grieving process, but here’s what we do know, a truth that has been reinforced again and again in 2020: hope and grief can coexist. In fact, sometimes our most profound moments of hope show up during times of our most intense grief. 

So as we “move forward” into 2021 together, we want to take a minute and reflect on what this year has brought us, what we were able to do even amidst our inability to do so much, and the baby steps that should be celebrated.

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2020 Parenting Wins

Even if you feel like you achieved almost nothing this year, we’re toasting you. Why? Because the mere fact that you made it here, with the ability to read this blog, is a huge win. 2020 was relentless. And we know parents rarely get a pat on the back for simply just surviving, so let’s start with some congratulations where it’s due. You’re here. Cheers!

Now, what milestones did your kids hit this year — whether traditional or non-traditional? Did they learn some new words even when they weren’t getting to socialize with peers as much? Did they learn how to recognize Grandma on Zoom? Did they get really good at putting that mask on in the car? Did you manage to include one more healthy food on the limited list of things your picky child will eat? Is your newborn finally sleeping through the night? Did your toddler get potty trained or even start their potty training process? Heck, if your kid only managed to pee in the toilet once, we’re still celebrating you!

What about any wins that came from being around your kiddos more than usual? During this time of social isolation, did you notice more details in the developmental journey than you might have noticed otherwise? Did you have any simple, sweet moments while playing outside or coloring, where you appreciated your children as the remarkable little human beings they are? Keeping your kids fed and clothed through 2020 is a feat in itself, so if they were also educated, entertained, and nurtured on top of that, consider yourself a real-life superhero.

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Our Shared Resiliency  

Let’s take a moment to appreciate the way the world pivoted in 2020. Just look at the way families or workplace teams found creative solutions to stay connected and even productive. Did you attend a Zoom graduation or wedding or holiday party? Did your child attend a virtual classroom? Of course, it was far from perfect or ideal, but let’s shout out those who did everything they could to keep “normal” life going forward in some way.

And acknowledging the way humanity stepped up through immense pain and tragedy is important. Like all those who sewed handmade masks for the frontline workers when there were supply shortages. Or those who bought from local stores simply to help their community out. Or those who adopted pets from the shelters or chose to foster cats or dogs. 

People did a ton of helping and giving and serving this year, and that shouldn’t go unnoticed. Communities banded together and lifted each other up. Support groups and virtual clubs formed. Hope and grief coexisted. And we learned a lot as a society, growing more emotionally intelligent and mentally stronger through the pandemic. (And look, we didn’t lose Tom Hanks, so there’s that too!)

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Parasol’s Year in Review

We also want to mention what’s been happening on our end this year. Due to supply chain interruptions, our Parasol family wasn't able to contribute nearly as many direct product donations as the previous two years, and for a time there were baby diaper shortages for some of our customers. But Jessica Hung, Parasol's CEO, knows the importance of celebrating the team’s effort and all of our wins during this challenging year, so here goes:

With your help, Parasol donated to 32 charity organizations in 2020. The CDC Foundation, CHOC Children's Foundation, Kaiser Family Foundation, and Hoag Hospital were just a couple of the 11 frontline medical organizations we contributed to. The other 21 humanitarian organizations included the Center for Disaster Philanthropy, Feeding America, Direct Relief, and CARE USA, to name a few.

Parasol also made direct product donations, including 89,262 diapers, 250 packs (or 15,000 units) of wipes, and 5,000 face masks. While this number was a fraction of what we were able to donate in 2018 and 2019, we’re proud that even with supply disruptions, we could get some necessary personal care products to families who needed them.

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2021 and Beyond

None of us knows what’s coming down the pike. Even with a COVID-19 vaccine, we could be far from the end of this global pandemic. But as we move forward into 2021 a little older and a lot wiser, we’re learning how to celebrate more than just the big achievements. We’re slowing down and appreciating the small wins a lot more. And that feels good. Let’s keep doing that. 

We may be wrapping up 2020 in just a few days, but we hope you’ll take some time this final week of the year to congratulate yourself and your family for all you’ve made it through. We’re toasting you, mamas and papas, for absolutely crushing it during this incredibly trying year. Happy New Year, and we’ll catch you on the other side...

parasol co happy new year 2021
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Oh, before you cancel your diaper subscription…

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Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby wipes subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby wipes are created equal.

Baby wipes aren’t all priced the same...because they’re not made the same. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients. They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our wipes…

As you shop and compare wipes to find the one best for your baby, it’s important to do your homework because all baby wipes are not created equal. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients.They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

X

Oh, before you cancel your diaper pants subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers pants didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers pants to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby lotion subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our lotion didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby lotions are created equal.

Baby lotions aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your lotion orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our lotion…

As you shop and compare lotion to find the one best for your baby, it’s important to do your homework because all baby lotion are not created equal.

X

Oh, before you cancel your baby shampoo - body wash subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our shampoo - body wash didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby shampoo - body wash are created equal.

Baby shampoo - body wash aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your shampoo - body wash orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our shampoo - body wash…

As you shop and compare shampoo - body wash to find the one best for your baby, it’s important to do your homework because all baby shampoo - body wash are not created equal.

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