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We are a design-forward company, born of imagination.

Parasol is more than a game-changing diaper company.  It’s a design-forward company, born of imagination. Every challenge, every discovery, every material, every package is approached as a “what if” opportunity for thoughtful, design solutions that enhance the Parasol experience for our team, our vendors, our customers and the environment. Even the smallest design details merit our passionate attention. 

Rashfree Natural baby Diapers

Our Diapers: Imaginative design in black and white.

The modern prints on our natural diapers and diaper pants are black and white by design, not only because we are fans of minimalism, but because they improve our product design by helping to prevent diaper rash. Who knew? 

As we explored diapers with busier, colorful prints, we discovered that the color inks they use are oil-based. This creates a big problem for babies’ comfort and well-being as the inks clog the micropores of the outer fabric and block airflow. Because the diaper cannot breathe, moisture is trapped inside which can quickly lead to irritating diaper rash. 

Our ‘aha’ moment was to abandon the status quo color prints of popular diaper brands and march to a more caring drummer. We made the bold decision to design prints using only a water-based, black ink and a 3D embossed printing process. This keeps the micropores of the outer fabric open to maintain airflow, ensuring your baby a breathable diaper for a rash-free experience. And, it puts a more modern, design-forward and individual expression out into the world. We are never happier than when product design and aesthetic design merge to create a meaningful solution.

 

Creative Imagination Diaper Delivery Box

 

Our Imagination Box: A creative design story.

With our subscription-based program, we insist the shipping box that safely brings Parasol diapers and baby-care products home to your door must be sturdy and responsibly manufactured with 90% post-consumer recycled materials. 

But using our imagination… what if the box had greater purpose? As parents and advocates of early childhood development, we wanted to add meaningful experiences to our eco-friendly brown boxes. We wanted to surprise and delight with imaginative opportunities for early-stage learning and sweet bonding time between babies and their parents or primary caregivers.

What if…the box opened up a special storytime for you and your little one? A time to introduce reading together, to play with fun characters, words and sounds. And what if that same box had a treasure of activities inside, to explore and color, transforming into fun wall art or a playhouse for the nursery and playroom? 

Using only eco-friendly, water-based black ink, we reimagined the interiors of our boxes into  entertaining and educational family experiences. Ten box designs each reveal a story told in clever rhymes about a friendly animal, illustrated in a midcentury modern style ready for you to color and embellish. The characters you’ll meet include an adventure-seeking llama hiking the mountains of Peru, a squirrel juggling acorns in NYC's Central Park, a soccer-playing flamingo, a surboarding penguin, and more. Each tells a story filled with fun facts, giggly rhymes and life lessons about being an individual in touch with your imagination. There’s also the fun surprise of not knowing which story you’ll receive with your next order. Just look at all of the creativity Parasol families have brought to our imagination box activities.

 

Imagination Box Activity

Imagination Box Activity

Imagination Box Fun Activity

 

The imagination doesn’t stop there. The individual, waterproof diaper packages that arrive in those boxes are designed, when empty, to be a catch-all for toys, supplies and toiletries, or to organize your diaper or travel bag.

 

Reusable Packaging

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Oh, before you cancel your diaper subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby wipes subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby wipes are created equal.

Baby wipes aren’t all priced the same...because they’re not made the same. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients. They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our wipes…

As you shop and compare wipes to find the one best for your baby, it’s important to do your homework because all baby wipes are not created equal. Our new plant-based Clear+Pure™ baby wipes are dermatologist-certified and formulated with only the purest ingredients.They’re stronger to prevent tearing, more effective at getting baby really clean with fewer wipes...and they dispense one wipe at a time. At the end of a long day of changing diapers (and at the bottom of your baby’s bum), that is all clearly the best value we know.

X

Oh, before you cancel your diaper pants subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our diapers pants didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers pants to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Upgrade to a membership and save (big time).

If you haven’t joined our new membership program, you’re missing out on our best value, biggest savings and free perks exclusively for members. You can upgrade your subscription to a membership just by ordering a 3-pack box of diapers. With each 3-pack box, you’ll receive 4 free packs of baby wipes, plus two diaper gift packs to share, one each for two friends. You’ll also save 20% off all future orders, enjoy lifetime savings, can apply extra promo discounts, and can cancel or change diaper delivery service at any time. Ready to upgrade?

Need to take a timeout?

One of the conveniences of a Parasol diaper subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of diapers, whatever the reason, you can pause your diaper orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

We can make the switch without a hitch.

Maybe it’s time to graduate to a new diaper size? Or to go from diapers to diaper pants? Or from diaper pants to wipes? Some customers think the only option they have to change products is to cancel a subscription and then start a new one (we can all agree that seems rather complicated). The good news is our Customer Service team can change your choice in the system, easy peasy. Just reach out to us at hello@parasolco.com (we never nap), and we’ll take it from there.

X

Oh, before you cancel your baby lotion subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our lotion didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby lotions are created equal.

Baby lotions aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your lotion orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our lotion…

As you shop and compare lotion to find the one best for your baby, it’s important to do your homework because all baby lotion are not created equal.

X

Oh, before you cancel your baby shampoo - body wash subscription…

Can you please share your reason for canceling?

Can we make that all better?

Just for you, 15% off your next order.

We’re sorry that your experience with our shampoo - body wash didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

To help us be our best, we’d appreciate hearing your feedback in a quick survey. And please be honest, we really do listen.

Potty trained, yes!

(And you thought it would never happen…)

Congrats on graduating from diapers to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Not all baby shampoo - body wash are created equal.

Baby shampoo - body wash aren’t all priced the same...because they’re not made the same.

Need to take a timeout?

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your shampoo - body wash orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our shampoo - body wash…

As you shop and compare shampoo - body wash to find the one best for your baby, it’s important to do your homework because all baby shampoo - body wash are not created equal.

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